As a longtime GIS person, I was, like everyone else who was stuck in the ESRI-dominated GIS mindset, highly skeptical of Google Maps and Google Earth. Now I'm a convert. Just check out what I've been able to do with this YakJive thing. It was easy to add mapping capability to the service and to allow anyone on the web the ability to plot their articles on a map. How cool?
Just for fun I'll locate this article at one of my favorite places on the planet. How can you beat it?